First-Ever Super Bowl to be delivered in Dolby Vision and Dolby Atmos to Fans in Washington
In a groundbreaking announcement, Comcast and Dolby have revealed that Super Bowl LIX on FOX will be broadcast in both Dolby Vision® and Dolby Atmos® for the first time ever. This cutting-edge experience will be available to Xfinity TV customers in Washington through Comcast’s new Enhanced 4K offering on X1 and the Xfinity Stream App.
Enhanced 4K promises an unparalleled viewing experience, delivering the highest picture and audio quality to homes with minimal delay, ensuring that the action in living rooms is nearly simultaneous with the game in New Orleans. Vito Forlenza, Vice President of Sports Entertainment, Connectivity & Platforms at Comcast, emphasized the significance of this innovation:
“The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby. With the clearest picture quality and the most realistic audio possible, we’re offering customers a viewing experience they can’t get anywhere else for the biggest live sporting event of the year.”
Jason Power, Vice President of AV Ecosystem at Dolby Laboratories, echoed this sentiment, highlighting the long-standing partnership between Dolby and Comcast: “Together, we continue to raise the bar by offering Xfinity customers an immersive experience that brings the sights and sounds of the game to life like never before.”
Xfinity customers can enjoy this state-of-the-art viewing experience in 4K with Dolby Vision and Dolby Atmos through the Xfinity Stream app, available on compatible Dolby-enabled streaming devices and TVs. Enhanced 4K, first introduced for the Paris Olympics 2024, sets a new standard for live sports broadcasting. It leverages Comcast’s superior network technology to deliver the best possible 4K video, ultra-low latency, Dolby Vision, and Dolby Atmos.
In addition to Enhanced 4K, X1 offers a range of immersive and interactive features, including multiview, which allows customers to watch up to four events simultaneously on the same screen; aggregated sports hubs for quick and easy access to any game; and Odds Zone, a companion experience where fans can watch and wager with leading sportsbooks directly on TV.
Dolby Vision enhances the viewing experience with incredible brightness, lifelike colors, sharp contrast, and richer detail. At the same time, Dolby Atmos provides an immersive, multi-dimensional sound experience, capturing every snap, tackle, and touchdown in pristine detail.