“Our communities of color, immigrant, refugee. They were already struggling. So, we have to give extra effort where the need is the greatest.” – Gordon McHenry, Jr. – President and CEO, United Way of King County.
We recently announced a $50,000 contribution to the United Way Community Relief Fund, which was started in response to the growing needs of our communities of color, immigrants, refugees, and more. The Community Relief Fund is designed to provide people with immediate access to food, rental assistance and the support they need.
But we knew we could do more and continued to meet with United Way of King County to better understand what is needed to make a difference and make a difference in our community. What we quickly learned is that more needs to be done.
United Way of King County raised $5 million thanks to our contributions and support from other corporate partners. These funds were forecasted to provide rental assistance to about 2,000 households. But when United Way opened the application, 7,000 households applied.
As the largest cable TV provider in Washington state, we knew we had a unique opportunity to make a greater contribution than just writing a check. That is why we launched a public service announcement (PSA) campaign, aimed at raising awareness for the Community Relief Fund. Click here to watch the televised PSA that is now airing Comcast Cable TV channels and networks throughout the company’s Washington footprint.
“Our ability to support people is only limited by the amount of resources that we receive,” said Gordon McHenry Jr. “Comcast has incredible reach to help people understand what the needs in this region are and how its subscribers can help.”
For more information or to support the United Way of King County Community Relief Fund visit https://www.uwkc.org/donate/