Remember the old Rocky movie, where Rocky chops wood and runs through deep snow to prepare for his fight against the evil Ivan Drago, while his opponent trains with all the latest technology?
Customers of Crossfit Tukwila probably have more in common with Ivan Drago’s training methods than Rocky Balboa’s. Crossfit Tukwila uses videos taken with iPhones to capture client’s movements in slow motion and teach proper technique.
In fact, technology is so ingrained in their business that Crossfit Tukwila says it would be “completely debilitated” without it.
Crossfit Tukwila is one of two finalists from the Puget Sound area in the Innovations 4 Entrepreneurs (I4E) program, a national competition that will award more than $600,000 in cash and services to aspiring entrepreneurs who are leveraging technology to enhance their business.
The other finalist is IKRON Corporation of Greater Seattle, that offers counseling and employment services to youth and adults with mental health problems, developmental disabilities and physical limitations. IKRON uses technology to help people become independent.
IKRON and Crossfit Tukwila will be recognized at Comcast Business’s Washington State’s Innovations for Entrepreneurs event beginning 6 pm this Thursday at Impact HUB Seattle, 220 2nd Ave. South in Seattle. They each have won $5,000 plus Comcast Business Internet and TV services for two years, along with a $2,500 allocation for other Comcast services. In addition, they will receive services for one year from Comcast Upware partners Cisco, Microsoft, Symantec, DocuSign, Soonr and Swiftpage Engage.
Winners were selected based on essays they submitted highlighting their use of technology to enhance the customer or employee experience and other judging criteria.
Six grand prize winners will be announced next week and will receive $20,000 and an all-expense paid trip to New York City for an awards ceremony on August 26th. They also will have the opportunity to receive one-on-one consulting with nationally recognized business experts and Comcast senior executives.
I wonder what Rocky would have said about all that? “Yo Adrian, can we go?”