Celebrating Digital Inclusion Week: Empowering Students and Small Businesses Through Technology

Digital Inclusion Week is a time to reflect on the importance of providing digital opportunities for everyone to thrive in today’s connected world. In the Seattle metro area, digital literacy remains a challenge for many. A study revealed that two out of five residents need help completing basic digital tasks, and those earning at or below 150% of the Federal Poverty Level are significantly less likely to own a laptop or tablet.

At Comcast, we believe digital skills training and access to devices are critical for people to thrive in an increasingly digital world. That’s why we’ve partnered with Kay Tita, a nonprofit dedicated to bridging the digital divide, to launch and expand innovative programs that empower both students and entrepreneurs. Comcast’s investment in Kay Tita supports three key areas designed to deepen digital inclusion and entrepreneurial success:

1. Digital Skills for Entrepreneurs

Participants gain practical digital skills to increase visibility and efficiency, including:

• Budgeting and financial tools like QuickBooks
• Website setup using platforms like Square POS
• Social media and content marketing with tools like Canva and Instagram
• E-commerce basics and online payment systems

Impact:

• 300 participants trained
• 250 participants demonstrating digital proficiency
• Progress measured through pre/post assessments, user feedback, and application tracking

2. Foundational Entrepreneurship Skills

Participants develop core business knowledge to strengthen and sustain their ventures:

• Business planning and financial basics
• Customer discovery and pricing
• Branding, storytelling, and strategy

3. Mentorship Pathway

Participants are matched with mentors who offer tailored guidance and accountability:

• One-on-one mentor matching based on business needs
• Peer mentorship sessions and expert resources to guide reflection and track progress

Why This Matters

Those below 150% of the poverty level are 30 percentage points less likely to have a laptop or tablet. By investing in programs like this, we’re addressing barriers that keep people from fully participating in the digital economy. Digital Inclusion Week reminds us that technology is more than a tool—it’s a pathway to opportunity. Together, we can ensure everyone has the skills and access they need to succeed.

About Kay Tita

Kay Tita is a social enterprise committed to connecting resources and opportunities for historically under-resourced communities. In Washington, the organization provides direct technical assistance, leveraging public-private sector partnerships to innovatively bridge the digital divide that impacts greater Seattle residents and small businesses located in underserved, low-income areas.