At least $250,000 in airtime to remind employers of great potential workforce
Comcast, in cooperation with Hire America’s Heroes, has produced and has begun showing a second Public Service Announcement that encourages employers to hire veterans.
“Ever since we founded Hire America’s Heroes four years ago, we’ve been impressed with how people step up to support our heroes in the military,” said Major General James M. Collins, US Army (retired) and emeritus member of the board of Hire America’s Heroes. “This PSA campaign reinforces that dedication with constant reminders to remember our military when recruiting and hiring for private sector positions.
“Hire America’s Heroes appreciates Comcast’s dedication to supporting our military personnel throughout the rest of their lives.”
Comcast has committed to air the PSA, as well as one produced during 2010, through the rest of the year for an expected contribution of at least $250,000 worth of airtime. The PSA continues the company’s strong support of Hire America’s Heroes and veterans begun last year with the airing of other PSAs promoting the hiring of veterans.
The Public Service Announcement will air on dozens of channels, such as CNBC and CNN that are available to Comcast customers throughout Western Washington and Spokane County. The latest PSA
features the faces of veterans who have successfully entered or re-entered the private sector for employers such as Comcast.
The first PSA, available for viewing below, was filmed with military personnel at Everett Naval Station, Joint Base Lewis McChord, Alaska Airlines, Comcast and Weyerhaeuser.
“Comcast has had great success in hiring veterans who bring skills, thought and character to the workplace. We’ll do whatever we can to encourage other employers to consider these employees who’ve proven themselves to our nation and are now filling the labor force with great skills and dedication,” said Michael Cindric, Comcast’s Vice President for Human Resources and vice president of Hire America’s Heroes’ board of directors.
Hire America’s Heroes was formed in May 2007 by leaders from five Seattle-based corporations intent on improving access to corporate jobs for transitioning military service members, veterans, and military family members. Hire America’s Heroes is dedicated to sharing and promoting sponsor corporations’ best practices and success strategies by which America’s military service members, upon transition from active duty, are welcomed into the corporate workforce.