According to a 2012 Pew Research Center report, Asian Americans and Latinos are the fastest growing ethnic groups in the United States. Comcast thus partnered with leading Seattle-area Asian American and Hispanic media outlets, sponsoring Back to School editions around the theme of technology access from the perspective of the two communities.
Comcast partnered with the Asian American newspaper, the International Examiner (IE) and Hispanic media outlet, El Mundo, to publish special editions in August and September. Both editions linked current issues that are affecting their readers to technology access. The sections reached a combined 40,000 print readers across 15 counties and 100,000 online readers.
“The Comcast partnership has been extremely successful in getting the word out about the digital divide that exists,” said Travis Quezon, International Examiner Editor in Chief. “Our readers have been particularly receptive to the stories about how technology can empower people, such as the stories on girls and STEM education.”
Other features profiled local people impacted by and benefiting from Comcast’s community investment and highlighted the company’s community initiatives such as Internet Essentials and Digital Connectors.